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Editorial Feature Descriptions

Bedside Manner Basics
Bedside Manner Basics covers a wide range of topics that serve to educate the physician or healthcare provider on techniques to improve the
overall patient relationship.

Breaking Ground
Breaking Ground features all of the major expansions or commercial real estate projects that are occurring in healthcare locally. This
monthly health care news column is a great place to announce the architectural, construction, engineering, or facility planning aspects of an upcoming or
current building project, facility expansion, land purchase, or facility acquisition/merger.

Financial Perspectives
Financial Perspectives reports on issues relevant to physicians’ and hospital executives’. This column covers the scope of their personal
finances as well as corporate financial practices specific to this audience. Common topics include personal investing, corporate auditing
practices, banking options, funding expansions, profitability, tax issues, and more.

HR
This column informs physicians’ and hospital executives of current employment trends in healthcare. Common topics include nursing
shortage issues, employee retention, recruiting, diversity in the workplace, and alternative staffing options.

Healthy Fare
Healthy Fare features articles that address the growing concern of obesity in the Houston metro area.

Hospital Headlines
Hospital Headlines features late breaking news stories or recent developments from local area hospitals.

Integrative Medicine
Integrative Medicine covers current, relevant topics of evidence-based complementary and alternative medicine (CAM). This column often
educates the healthcare provider on the major CAM modalities and their relationship to conventional therapies.

Leadership Development
This column offers insight from industry experts on career advancement, effective leadership strategies, employee development, and
high-performance management practices.

Legal Affairs
In Legal Affairs, industry experts cover all pertinent legal issues that physicians and hospital face. Late breaking news on local healthcare
related settlements, law suits, legislation changes, and court cases are also featured in this column.

Managed Care Corner
This column covers managed care issues that affect physicians’ and hospital executives’ as employers, as well as managed care reimbursement
recipients.

Marketing Methods
This column features insight for physicians on how to increase their overall profitability through marketing efforts. From online web-based
tools to identifying the behaviors of your prospective patient, this column covers the nuts and bolts of various marketing strategies.

Monthly Medicine
Various industry experts focus on a particular aspect of patient care that is currently a hot top in healthcare.

Moving On Up
Moving On Up highlights awards and employee promotions.

Pharmaceutical Corner
Pharmaceutical Corner highlights recent developments in the pharmaceutical industry.

Physician Spotlight
This favorite recognizes a local physician that has set a precedent for being a leader in the industry. These physicians have a reputation for
being a ‘physician’s physician’ and are often nominated by their peers.

Technology
The Technology column highlights recent advances in technology that are impacting healthcare locally. It covers a broad range including
medical device technology, medical procedure technology, IT, and all other aspects relevant to physicians’ and hospital executives.

Medical Journal – Houston is published monthly by STT Enterprises, Inc. Entire editorial content of items that appear in publication is copyrighted by STT Enterprises, Inc.
and must not be reproduced whole or in part without prior permission. Medical Journal – Houston reserves the right to edit all submissions and assumes no responsibility for
solicited or unsolicited manuscripts. All submissions and correspondence sent to Medical Journal -Houston are considered property of Medical Journal – Houston and are
unconditionally assigned to it for publication and copyright purposes. Medical Journal – Houston publishes monthly columns based on space availability and does
not guarantee that every column will be published every month.